Author: Trisha Niyogi

I am an aspiring marketeer and an avid reader by the day and a fortune cookie writer by the night. I enjoy staying alone in my basement dormitory with leg-twitching music – genre not limited. ‘Dance’ is my medicine to all the conditions, while ‘Photography’ is a condition, which no medicine can treat. As a closet economist with boisterous energy, I question every thing that moves. The 'trisha' in me drives me. But, when the time is not right, I toil relentlessly like the minions of ‘Despicable me’; because they say, “Love conquers all, but if love doesn't do it, try hard work” Welcome to my world, where there are no charming vampires or exquisite werewolves or even blood-sucking zombies. There are real (imperfect yet talented) people, enchanting places, mesmerizing photographs, excellent paperbacks & evergreen performances.

Incontro MUN 2015

Incontro MUN 2015

Incontro MUN 2015, the Model United Nations conference of SIIB organized in collaboration with United Nations Information Center (UNIC) for India and ...
SWACHH BHARAT ABHIYAN| Elevating brand India

SWACHH BHARAT ABHIYAN| Elevating brand India

Swatch Bharat “To each according to his needs.” When Karl Marx said it, he hadn’t realized that we would know that, ours is essentially a tragic age ...
Marketing Conclave 2015

Marketing Conclave 2015

The changing face of retail from traditional unorganized formats to organized brick and mortar stores to e-commerce platforms is one that has left the ...
Minimalistic designs: The new trend in advertising

Minimalistic designs: The new trend in advertising

“Simplicity is the ultimate form of sophistication” As we quote Leonardo Da Vinci, we have come to realize that minimalism is not a fad of the curren ...
Indebted to our gurus…

Indebted to our gurus…

अखण्डमण्डलाकारंव्याप्तंयेनचराचरम्। तत्पदंदर्शितंयेनतस्मैश्रीगुरवेनमः॥   The word guru is derived from two Sanskrit words, 'gu' & 'ru'. T ...
The Art of the Act of Convincing

The Art of the Act of Convincing

As I sit in the metro on my way back from the office, I see a child coaxing her mother for an ice cream. I turn my head to the other side, I see a fri ...
July 1st: National Doctors’ Day

July 1st: National Doctors’ Day

Today as is customary, I started bugging my elder brother with random questions and PJs after my classes. My very patient brother who had been pat ...
Cash Back offers: a good or bad strategy?

Cash Back offers: a good or bad strategy?

A very wise man once said, “A lot of times, people don’t know what they want until you show it to them.” These words are not hollow but are backed by ...
Flash Sale marketing strategy of the smartphone makers a good or bad strategy?

Flash Sale marketing strategy of the smartphone makers a good or bad strategy?

Creating exclusivity and demand for a product by limiting stock is one of the oldest tricks in the book and the smartphone manufacturers have very sma ...
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