During its inception, blackberry was recognized as a completely professional phone that could not serve the purpose if given to the other populace. Bu
During its inception, blackberry was recognized as a completely professional phone that could not serve the purpose if given to the other populace. But, within a few years, the blackberry phones spread like a virus and then almost everybody had access to the coveted BBM messenger. This led to a major overload on the server and before the blackberry guys knew it they were losing market share and reputation. To add to the woes, the android phones continued to prove their superiority in almost every way and this nailed the downfall of the blackberry category phones. However, this was not the end of it all. People loved the blackberry services including BBM. In fact, BBM continues to enjoy a loyal fan following. So, blackberry had to bounce back for these loyalists.
Given this scenario, the unthinkable happened. Announcements were made for a BBM app especially for androids. Blackberry had announced its association with Androids to come back to the loyal BBM fans and the date was set. The news spread like wildfire and people waited with baited breath. However, on the D-day Blackberry missed the mark as Android was forced to push the date to fix the interface issues that the users could face on downloading BBM. Meanwhile, there was a leaked version that made it to the app store. This leaked version experienced massive downloads. But, the sad part was that the users were unable to experience the facilities of BBM in this leaked version due to the interface issues.
On the other hand, the BBM for i-phones was available in the app store 20 min prior to the official launch. For i-phone, everything went as smooth as expected and there were no user interface issues. However, the blackberry app was pulled out after almost a million downloads to avoid any future discrepancies. In fact, there are people who are doubting the services of BBM on android given the previous experiences and the current overload due to the exponential rise in the number of android users.
The BBM guys are working round the clock to fix the problem so that there can be an official launch sans the complaints. However, this move will bring back Blackberry to the market in a major way. It may not be in terms of revenue bit if you look at it from the point of brand recall, blackberry may have got a fresh lease of life considering the recent series of debacle. For those of you wondering as to how long will the holy matrimony between blackberry and android last, only time has the answer.
But, for now, what most analysts can perceive is the fact that this tie up is a desperate attempt by Blackberry to stay in the mind of the users.