Blogs

Data Privacy and Consumer Trust in the Digital Age Privacy……what’s that now?! – Atmadeep Upadhyay

Before I start, I have something to ask…… Dear reader, have you watched the Tamil movie “Irumbu Thirai” or “Return of Abhimanyu”? Yes, the movie...

The Cost of Convenience: Are We Giving up our Data Privacy for Ease of life? – Advait Krishnakumar

We live in a digital age. There was a time when if you didn’t know a word you had to browse through a fat...

Contextual AI driven communication: how far we reached?? – Dr Suchita Jha

The evolution of contextual AI-driven communication reflects a broader shift in human society and business. From a production-focused economy to a customer-focused exchange economy,...

Build Strong Foundations: Tips and Tricks for Good Placements

Journey to get into good company starts from day one of your MBA program. Few things you have to keep in mind as a...

Who Says that the Classes Are Boring? Real-world application of classroom learning

Have you ever wanted to put those dry academic theories into practice? That's not just a dream at management college; it's the everyday routine—and...

The Art of Storytelling in Business: Connecting with Audiences in the Digital Age

Often the great business organization around the globe which we distinguish and perceive as a brand has a great story. From Reliance Industries, founded...

Personal Branding on Social Networking Sites

For more than 20 years, I have been in Academics, and we used to tell our students about the importance of Social Networking Sites...

From Vikassheel to Viksit Bharat @2047: Observations and Reflections

India today is the 5th largest economy, and it is predicted that India will be 3rd largest by 2030. In ancient times, with a...