Role of Branding In Educational Institutions

Role of Branding In Educational Institutions

Even as early as a decade ago, the role of PR and media was confined to advertisement firms who used to conduct promotional activities. Since then

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Even as early as a decade ago, the role of PR and media was confined to advertisement firms who used to conduct promotional activities. Since then, the widespread proliferation of social media, combined with greater network connectivity has made information on the internet freely accessible.  Hence, maintaining an online image of a brand becomes of utmost importance. A Brand is necessarily a name that can strike a chord with the right audience in a relevant way. A successful brand doesn’t develop in the blink of an eye. Years of trust, credibility, and authenticity are attributes which build a brand name organically.


Branding, today, is not limited to companies but spans educational institutions and individuals as well. In the 21st century, with education being the crux of a person’s life – on which they spend a substantial amount of financial resources – the need for promoting educational institutions has become even more pertinent. In the wake of competition faced from other universities, an institution has to brand itself in a way that it emerges as a distinct entity and develops into a successful brand. Branding plays a crucial role in this.


For educational institutions, branding might not always be through digital or print media. One of the biggest ways of branding an institution is through its students and alumni and how they carry themselves in the workplace or at intra-university events and competitions. A smart student base and a successful list of alumni leaves a positive impression on every prospective student and their parents.


Next comes the role of the PR and Media Committee in a university which goes above and beyond the requirements that are expected of a club. The difference between a club and committee is that a club is involved in conducting activities for students whereas a committee works with the management in order to organize different events and campaigns both for internal and external students. These activities are instrumental in establishing the image of the institution and affecting the way students perceive the brand in both the virtual and physical domains. Branding an educational domain in a way that inspires a student to imagine, explore their creativity and learn is not an easy feat to achieve and can only be attained through a thorough understanding of a student’s psyche – which the committee aims to accomplish.